Analytics

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

 

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app.

  • These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.

     

Customer Accounts

If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

  • Billing and shipping address(es)

  • Details about your orders (for example, your shirt size)

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our website hosting provider, so they can provide website services to us.

 

Emails

You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:

  1. You enter your email address at checkout, or are logged into your Customer Account.

  2. You add a product which is in stock to your shopping cart.

  3. You close your browser or leave this website without completing your purchase.

You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

  • You’ve created a Customer Account

  • Your Customer Account password has been reset or updated

  • You’ve made a purchase

  • Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

 

Fonts

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

  • Information about your browser, network, or device

  • Your IP address

     

Visitor Data

When you buy something on this website, we collect personal information from you to fulfil the order. We may collect information such as your:

  • Billing and shipping address

  • Details relating to your purchase (for example, your shirt size)

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyses the data in a de-personalized form.

 

1. Agreement to terms and conditions

1.1 Acceptance of Terms and Conditions

  • 1.1.1 The website www.mybreakfastbox.co.uk ("the website") is owned and operated by Honest Cereal Ltd, trading as 'My Breakfast Box'. References to "we", "us", or "our" are references to Honest Cereal Ltd. We are a company registered in England and Wales and our registered office and address for correspondence is: Unit 4, The Craft Yard, Aiskew, Bedale, North Yorkshire, DL8 1BZ

  • 1.1.2 Your use of this website and purchase of any products from this website is at all times subject to these Terms and Conditions. By accessing our website you agree to our Terms and Conditions set out below. If you do not agree to these Terms and Conditions, you must exit our website immediately.

1.2 Changes to Terms and Conditions

  • 1.2.1 We reserve the right, from time to time, with or without notice to you, to change these Terms and Conditions at our sole discretion. The Terms and Conditions applicable to your access to and use of this website will be the version that is current and displayed on the website as at each date you access the website. Your use of the website after changes are made means that you agree to be bound by such changes. These terms were last updated on 24th March 2020.

1.3 Accounts and Billing

  • 1.3.1 You can find the specific details regarding your subscription with Honest Cereal Ltd including your next scheduled boxes, by logging into your account and clicking on the relevant section of the website.

Please note that you will need to be logged in to your account to access these links.

1.4 Other applicable terms

  • 1.4.1 In addition to these Terms and Conditions our Privacy Policy also applies to your use of the website and is, where relevant, incorporated by reference into these Terms and Conditions.

     

2. Website use

  • 2.1 You agree not to upload, post, email or otherwise send or transmit any material that contains software viruses or any other computer code, files or programs designed to interrupt, harm, damage, destroy or limit the functionality of any computer software or hardware or equipment linked directly or indirectly with this website. You also agree not to interfere with the servers or networks underlying or connected to this website or our services or to violate any of the procedures, policies or regulations of networks connected to this website.

  • 2.2 All content and programming of the website is our property. Except as may be permitted by law, notwithstanding contractual prohibition, you may not reproduce, modify, copy, de-compile or reverse engineer any of the materials, software or content on the website without our written permission. Use of the website is restricted to personal, non-commercial use only.

  • 2.3 You agree not to impersonate any other person while using this website, conduct yourself in an offensive manner while using our website, or use the website for any illegal, immoral or harmful purpose.

  • 2.4 You may not use the website for unlawful purposes or in any way that may damage our name or reputation or that of our affiliates.

  • 2.5 It is your responsibility to ensure your computer system meets all the necessary technical specifications to enable you to access and use the website and is compatible with the website.

  • 2.6 We may, from time to time, restrict access to certain features, parts or content of the website, or the entire website, to users who have registered with us.

  • 2.7 You are solely responsible for maintaining the confidentiality of your account and password, for all activity that takes place on your account, and for restricting access to your computer. We will not be held liable for any loss or damage that may result from your failure to do so.

  • 2.8 The information contained in this website is for general information purposes only. We endeavour to keep the information contained on the website (other than User Material (as defined in clause 3.1.2 below)) up-to-date and correct, although there may be times when this is not the case. If you notice any issue with the information on the website, please contact us at hello@mybreakfastbox.co.uk

     

3. Intellectual property rights

3.1 Website

  • 3.1.1 All intellectual property rights in or relating to the website (including our text, graphics, software, photographs and other images, videos, sound, trade marks and logos) are owned by us or our licensors. Except where you are given a non-exclusive licence to use the intellectual property rights that you need to enable you to use the website in accordance with these Terms and Conditions, you are not given any rights in respect of the intellectual property rights owned by us or our licensors and you acknowledge and agree that you do not acquire any ownership of, or other rights in relation to, any such intellectual property rights by virtue of using the website.

  • 3.1.2 "User Material" refers to all information and content that a user submits or enters to the website (including text, files, images, photos, video, sounds and musical or literary works). If you provide us with any feedback, reviews, suggestions, ideas or information (including in your User Material) regarding the website or our service ("Feedback"), you agree and acknowledge that you assign all rights in the Feedback to us and that we have the right to use any such Feedback in any way we see fit. Any Feedback you provide to us will be regarded as non-confidential and non-proprietary. You agree that you will not provide to us any Feedback that you consider to be confidential or proprietary.

3.2 External Links

  • 3.2.1 From time to time this website may also include links to other websites that we do not control. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content, privacy policies or operation of such linked website(s), or for anything provided (or not provided) by the third parties controlling such linked websites.

  • 3.2.2 If you create a link to the website and we want you to remove it, we reserve the right to ask you to do so. 

     

4. Joining us 

  • 4.1 In order to purchase products from the website, you must first register to set up an account with us by completing the registration form on the website.

  • 4.2 In order to register an account you must be an individual and agree to comply with these Terms and Conditions. If you are registering on behalf of an organisation or company you must have the authority to bind that company. By creating an account, you are confirming that you are 16 years of age or older.

  • 4.3 When signing up you need to provide: email address, phone number and address

  • 4.4 You warrant that all information you provide to us when registering an account is true and accurate to the best of your knowledge and belief. It is your responsibility to ensure the information in your account is updated regularly with any relevant changes.

  • 4.5 We may refuse at our absolute discretion any application to join us or receive our services for any reason whatsoever.

  • 4.6 You are responsible for all activities and purchases that occur under your account. You must notify us immediately if you know of, or suspect, that anyone has obtained access to your account or if you otherwise become aware of any unauthorised use of your account or other security breach.

  • 4.7 When subscribing, your weekly order will be despatched on a Monday.

     

5. Availability of website

  • 5.1 Although we aim to offer you the best service possible, we make no promise that our website services will be available all of the time, meet your requirements or be fault free. If a fault occurs in the service, please report it to us (see below for contact details) and we will correct the fault as soon as we reasonably can.

  • 5.2 Your access to the website may be occasionally restricted to allow for repairs, maintenance or the introduction of new facilities or services. We will restore the service as soon as we reasonably can. In the event that our website is unavailable, our usual order and cancellation deadlines apply; please notify us of changes to your order via email at hello@mybreakfastbox.co.uk

     

6. Purchase of box

  • 6.1 When you register for a subscription you will receive a delivery of our products either weekly or monthly. You can manage and make changes to your orders at any time. Please see section 1.3 for details.

  • 6.2 You may submit orders online at any time after you have created an account. The website allows you to review your order and make any corrections before submitting it to us and by submitting the order you confirm that you have made any such corrections.

  • 6.3 Your submission of an order amounts to an offer to enter a contract to buy the products from us; you cannot then withdraw or cancel your order except as specifically stated in these Terms and Conditions.

  • 6.4 No order is accepted from you until our website displays an order confirmation message.

  • 6.5 We select the contents of your boxes based on your preferences. We reserve the right to not send certain combinations of products together in a box.

     

7. Information about what our products contain

  • 7.1 On our Nutrition and Allergen Info page, we provide a list of the product's ingredients. We also say if a product contains any of the following ingredients/substances which may cause allergies or intolerances:

    • 7.1.1 Cereals containing gluten and gluten products;

    • 7.1.2 milk/lactose;

    • 7.1.3 eggs;

    • 7.1.4 peanuts;

    • 7.1.5 nuts (i.e almond, hazelnut, walnut, cashew, pecan nut, brazil nut, pistachio nut, macadamia nut and queensland nut);

    • 7.1.6 celery;

    • 7.1.7 mustard;

    • 7.1.8 sesame seeds;

    • 7.1.9 soya or soybeans.

  • 7.2 As all of our products are prepared in the same environment, we are unable to guarantee that our products are completely free from any of the ingredients/substances listed above.

  • 7.3 We include nutritional analysis relating to each product on our website. Your products will also come with this information on their labels.

     

8. Free or discounted offers

  • 8.1 Free or discounted introductory offers are only available to new users of the website. Except where expressly stated, previous users or trialists of the website do not qualify for an additional special offer.

  • 8.2 Except where otherwise stated, discounts and credits are available only once to any one person.

  • 8.3 Except where otherwise stated, discounts and credits cannot be used in conjunction with any other offers.

  • 8.4 You must have internet access and valid payment details to redeem a free or discounted offer.

  • 8.5 You will be charged the full price for boxes after your free or discounted offer. We will continue to bill you by continuous payment authority using your debit or credit card for the Honest Cereal Ltd trading as My Breakfast Box until you cancel scheduled boxes.

  • 8.6 If subscription is cancelled before your order is fulfilled, you will not receive your order, nor will you be charged.

     

9. Payments

  • 9.1 The price of products is as quoted on the website at time of purchase. Prices stated include VAT and delivery charges only on subscription products. Individual purchases are subject to delivery charges.

  • 9.2 We take payments by continuous payment authority.

  • 9.3 Payment times will vary prior to a bank holiday, when we may take payment up to seven days earlier.

  • 9.4 You agree not to hold us responsible for banking charges incurred due to payments on your account.

  • 9.5 Goods are subject to seasonal changes in supply levels and supply prices. We reserve the right to change the fees for any services at any time. Please note that you can cancel at any time – see section 11 below.

     

10. Delivery and return of boxes

  • 10.1 Boxes can only be delivered to addresses within the United Kingdom (including Northern Ireland); this excludes PO Box addresses and BFPO addresses.

  • 10.2 Boxes are delivered by our chosen courier services. Proof of delivery is not obtained. Actual delivery times may vary for you depending on:

    • 10.2.1 our stock availability;

    • 10.2.2 your delivery address;

    • 10.2.3 when you place your order; and

    • 10.2.4 circumstances impacting delivery by the postal service.

We reserve the right to use alternative delivery methods without prior notification.

  • 10.3 You will not hold us responsible for any delays, outside our control, which relate to the delivery of boxes.

  • 10.4 It is your responsibility to report all lost or undelivered boxes online within 7 days of the expected day of delivery.

  • 10.5 If your box does not fit through your letter box and you are out when it is delivered, your postal carrier should leave a card at the address with information about collection or re-delivery. The postage provider will hold the box for 18 days before returning it to us and it is your responsibility to contact them to arrange receipt of the box as soon as you can. Due to the perishable and personalised nature of our products, we cannot be held responsible for refunding or replacing the box if this process has not been followed.

  • 10.6 Where the above process is followed the following credit procedure applies: 

Please report the problem to us online using our email address: hello@mybreakfastbox.co.uk. Where a box is first reported as lost, a credit for half the price of the box is given as the box may still turn up. If the box is reported again as having not arrived, the remainder of the credit for that box will be given.

  • 10.7 If you change address, you must update your address details in the relevant section of the website to ensure that boxes are not sent out to the wrong address. Please ensure this is done in time to take effect before you move as you will not be refunded or credited for any boxes posted to the previous address.

  • 10.8 We reserve the right to cancel your account with us if it becomes apparent that, in our sole opinion, the postal service in your area is too unreliable.

  • 10.9 If you are dissatisfied with any product you receive from us, please contact our customer services team at hello@mybreakfastbox.co.uk. We retain the right to request a return of any faulty goods by recorded delivery to:

Unit 4, The Craft Yard, Aiskew, Bedale, North Yorkshire, DL8 1BZ.

 

11. Cancellation

  • 11.1 You can cancel the purchase of a box at any time before the box renews and payment has been taken by selecting "manage my subscription". Then click on "cancel". Follow the instructions until cancellation is confirmed on the screen.

  • 11.2 We reserve the right to terminate or restrict your use of our service, for any or no reason whatsoever. One reason that we may do so is if we believe that you are in breach of any obligation under these Terms and Conditions. If we terminate your use of our service as a result of a breach of any obligation under these Terms and Conditions, such termination would be immediate and may be without notice.

  • 11.3 We may cancel a contract under these Terms and Conditions by written notice to you if we are prevented from fulfilling that contract by any event beyond our reasonable control, including without limitation any technical error, any unavailability of raw materials, components or products, or any power failure, industrial dispute affecting any third party, governmental regulations, fire, flood, disaster, riot, terrorist attack, war or similar force majeure event.

  • 11.4 Due to the perishable nature of the goods we deliver, you do not have the right to cancel an order for the purchase of a box under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

     

12. Privacy

  • 12.1 We collect personal information about you through your use of this website and our services. All information that we collect about you is subject to our Privacy Policy.

     

13. Limitations on liability

  • 13.1 Nothing in this clause 13 or otherwise in these Terms and Conditions shall exclude or in any way limit our liability for:

    • 13.1.1 fraud or fraudulent misrepresentation;

    • 13.1.2 death or personal injury caused by our negligence;

    • 13.1.3 breach of any obligations implied by section 12 of the Sale of Goods Act 1979 or section 2 of the Supply of Goods and Services Act 1982;

    • 13.1.4 under Part I of the Consumer Protection Act 1987; or

    • 13.1.5 any other liability to the extent the same may not be excluded or limited as a matter of law.

  • 13.2 None of these terms restrict any of your statutory rights. For further information about your statutory rights, contact your local authority Trading Standards Department or Citizen's Advice Bureau.

  • 13.3 Subject to clause 13.1, in no event shall we be liable to you for any business losses. Any liability we do have for losses you suffer is strictly limited to the purchase price of the relevant products and to losses that were foreseeable. Losses are foreseeable where they could be contemplated by you and us at the time your order is accepted by us. Please note that this does not affect your statutory rights.

     

14. Applicable law

  • 14.1 Your use of this website is governed by these Terms and Conditions and construed and enforced in accordance with the laws of England and Wales. Disputes arising from your use of this website and the services we provide are subject to the non-exclusive jurisdiction of the courts of England and Wales.

     

15. Assignment by us

  • 15.1 You agree that we may assign any of our rights and/or transfer, sub-contract or delegate any of our obligations under these Terms and Conditions. These Terms and Conditions are personal to you and you may not assign any of your rights or transfer, sub-contract or delegate any of your obligations under these Terms and Conditions.

     

16. Accounts are non-transferable

  • 16.1 Accounts with Honest Cereal Ltd are not transferable and therefore cannot be sold or traded.

     

17. No waiver

  • 17.1 If we delay exercising or fail to exercise or enforce any right available to us under these Terms and Conditions, such delay or failure does not constitute a waiver of that right or any other rights under these Terms and Conditions.

     

18. Force majeure

  • 18.1 We will not be liable to you for any lack of performance, or the unavailability or failure, of this website or our services, or for any failure by us to comply with these Terms and Conditions, where such lack, unavailability or failure arises from any cause reasonably beyond our control.

     

19. Third party rights

  • 19.1 Nothing in these Terms and Conditions confers on any third party any benefits under the provisions of the Contracts (Rights of Third Parties) Act 1999.

     

20. Contacting us

  • 21.1 If you have any questions or concerns about our Terms and Conditions, or about any part of our service we are always happy to help.

  • You can:

    • email us: hello@mybreakfastbox.co.uk

    • write to us: Unit 4, The Craft Yard, Aiskew, Bedale, North Yorkshire, DL8 1BZ

     

  • 21.2 If you have been in touch and are unhappy with our final resolution, you can refer your complaint to an Alternative Dispute Resolution ("ADR") provider. Although we have no obligation to use an ADR provider, you can call the UK ADR Helpdesk on 03454 04 05 06 for further assistance. 

Alternatively, you can refer the complaint to the EU Commission's Online Dispute Resolution (ODR) Platform at http://ec.europa.eu/odr